Tariff rollback aims to ease grocery bills
President Donald Trump has ordered a rollback of tariffs on a wide range of food imports, including coffee, bananas and some beef products. The decision follows months of criticism that his “reciprocal” tariffs were pushing up grocery prices for households and small businesses.

The move, signed as an executive order on Friday, exempts many everyday food items from levies introduced earlier this year under Trump’s broad import tariff program. These changes take effect immediately and in some cases are retroactive to the previous day, according to White House officials.
Food imports including coffee, bananas and beef exempted
The tariff relief focuses on goods that the United States either does not produce in large quantities or imports heavily from abroad. Coffee, cocoa, bananas, tropical fruits, tea and some spices are now shielded from the earlier duties. Selected beef and other meat products, which had also faced steep tariffs, are included in the rollback to curb record-high meat prices.
Under the original “Liberation Day” tariff package, many of these products faced double-digit duties on top of existing trade barriers. Economists and retail groups argued that those costs filtered through to supermarkets, contributing to higher prices for staples such as coffee and beef over the past year.
Trade deals with Latin America underpin the move
The rollback is tied to new framework trade agreements with Argentina, Ecuador, Guatemala and El Salvador. Under these deals, the U.S. will remove or reduce tariffs on selected agricultural goods in exchange for better access for American exports and commitments on digital taxes and regulatory barriers from partner countries.
Reciprocal tariffs will remain on most products from these nations. However, items such as coffee, bananas, cocoa and certain beef cuts will benefit from sharply lower or zero tariffs, as long as they meet rules set out in the agreements. As a result, importers are expected to see costs fall on shipments arriving in the coming weeks.
Business groups welcome relief as critics see U-turn
Business organisations have largely welcomed the decision. Neil Bradley, executive vice president and chief policy officer at the U.S. Chamber of Commerce, said the earlier tariffs had raised costs for both companies and ordinary families. He argued that lifting duties on these food imports would help “reduce costs for Americans” and support consumer demand.
However, critics in Congress say the administration is reversing damage caused by its own trade policy. Senior Democrats have described the rollback as “putting out a fire they started,” noting that inflation and manufacturing weakness followed the introduction of broad tariffs in 2025. Some lawmakers argue the move is driven less by economics and more by recent election setbacks in states where living costs dominated the campaign.
Impact on inflation and future tariff policy
Food prices in the U.S. have remained a major concern for voters, with recent surveys showing many households facing higher monthly bills for groceries. Analysts say cutting tariffs on imported coffee, fruit and meat should put modest downward pressure on prices over time, especially if retailers pass savings on to shoppers. Meanwhile, the impact will depend on how quickly existing stocks clear and how global commodity prices evolve.
Trump has continued to defend his wider use of tariffs, insisting they are necessary to protect U.S. industry and reduce trade deficits. Yet this rollback suggests the White House is willing to adjust its approach when domestic costs rise and political pressure mounts. As a result, the future of the broader tariff program remains uncertain, with business groups pushing for further exemptions while some Trump allies call for maintaining a tough line on trade.
